Starting to think a B&T journalist has a warped fascination with all things Elon? Read between the lines here.

Like the last bit of Colgate saving you from morning breath hell, B&T's squeezing the last of the Super Bowl ads here.

The numbers don't lie! Aussies are warming to the annual Super Bowl. We'll be eating McDonald's & wearing Levi's next.

Posted 2 months Ago

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This Super Bowl ad is for a Christian charity group. And please don't complain to B&T, we're already going to Hell.

Posted 2 months Ago

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EssenceMediaCom's Liz Penton casts her expert eye over this year's Super Bowl ads. And Travis Kelce's beard.

Posted 2 months Ago

Opinion

by Aimee Edwards

It's not a Super Bowl without a bit of controversy, is it. Thankfully no sign of Janet's nipples this year, however.

Elon unveils latest measures to try and wring a buck out of X. After all, those space rockets don't come cheap.

Once again the football comes a distant fourth amid the Super Bowl ads, half-time entertainment & the Tay Tay sightings.

In yet further confirmation everyone's forgotten the Super Bowl's actually a football game comes this branding news.

Know how people with dietary allergies can make ordering in a restaurant a laborious hell? Same goes for Super Bowl ads.

Posted 2 months Ago

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Here's a story we didn't have on our 2024 bingo cards - Trump coming into bat for Bud Light.

Posted 2 months Ago

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Yearn for the late 90s & mid 00s? Rejoice at this millennial-tastic Uber Eats spot.

We're waiting for the US to rank the best State of Origin ads. Suspect we'll be waiting a while...

If we see a more crazed Super Bowl spot than this, we'll eat our hats. Or shoes. Depending on the weather that day.

Posted 2 months Ago

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At just 24, Francesca Scorcese has achieved more than we ever will. If only B&T had such famous parents.

Thank god it's too late to book flights for the Super Bowl - we'd have to learn the rules first...

The German car marque pulls in serious A-list clout for its Super Bowl work.

Posted 2 months Ago

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Here's all you need to know ahead of Monday's Super Bowl. That's ad-wise, not end zone-wise.

This contains the three essentials to any American comedy ad - Saturday Night Live star, Hollywood cameo & a Sasquatch.

Posted 2 months Ago

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Super Bowl ads now coming in thick & fast. Not to say Taylor Swift isn't doing her best to grab most of the attention.

As brilliant as Messi is on a soccer pitch, he's equally rubbish in TV commercials. Not today, friends. Not today.

Posted 2 months Ago

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B&T can't encourage the work of this blind director enough. Yet, we are concerned he colour coordinates better than us.

This Uber Eats ad featuring the Beckhams is so hilarious for a fleeting second you think Posh might actually smile.

Posted 2 months Ago

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In exciting news for lazy trade media journalists, the Super Bowl countdown is on & the stories are writing themselves.

B&T does warn this article promotes gambling. On the upside, there's no horses or greyhounds involved.

Nielsen's revised its Super Bowl viewing figures up. No change on the percent who don't have a clue about the rules.

Think the Met Gala is simply a grotesque display of spoiled wankers' wealth? Take a new marketing approach with this.

Posted 11 months Ago

Opinion

by B&T Magazine

You'll never doubt the sheer marketing power of a rather tedious football game again after reading this Super Bowl news.

Every day at B&T, we ask ChatGPT to rewrite out best-performing article from the previous day to see if we, as writ...

Umming and ahing over getting a new Tesla? You'll be "no f@cking waying" after watching this terminal takedown.

Posted 1 year Ago

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Aussie adlander catches Super Bowl ball. Confused as to why the Rihanna concert got interrupted by a football match.

Some 329,000 Aussies tuned in for yesterday's Super Bowl. How many sat through the full 19-hours of it remains unclear.

Posted 1 year Ago

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The Super Bowl is done and dusted for another year. But fear not, you're about to be up to the wazoo in Pride ads.

There are two schools of thought on Grease - loved it, hated it or you've not seen it. Which is actually three schools.

Derek Zoolander returns! Thankfully, it's the Derek from the original & not the one from 2016's diabolical Zoolander 2.

Posted 1 year Ago

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Will Ferrell's a lot like hot weather, mayonnaise & tabs at the bar - everything's immediately improved by its addition.

B&T always encourages responsible gambling. Unless you stand to win shitloads, then be as irresponsible as you like.

Fox has put the "sold out" sign out for next Monday's Super Bowl. Now if anyone could explain rules to said game.

Rock royalty star in Super Bowl spot. Younger readers may have to raid their parents' record collection to understand.

Posted 1 year Ago

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Did you hate Ben Stiller in Zoolander 2? Loathe Steve Martin in Pink Panther? Let bygones be bygones with this Pepsi ad.

Posted 1 year Ago

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